The importance of Social Media and a Website for your small business.
With the popularity of Social Media, now is a great time to intertwine your Facebook, Twitter or other Social Media sites with your company website. If your small business doesn’t have a website, then we highly recommend you get one as soon as possible. Social Media sites allow you to reach a lot of people, but is lacks the features that give your potential customers the information they need to make an informed decision on whether to utilize your business or hire someone else.
The likes of Facebook, Twitter and so on are terrific avenues to guide your potential clients or customers to your company website, which in turn would allow them to gather the information they are seeking. Not all websites are created alike and for that matter, you need a professional looking site or you’ll lose credibility among your viewers. There is no question that Facebook, Twitter and other Social Media platforms are powerful and add value, but they do not replace an actual website.
Its important to create value to your potential customer and that simply can’t be done on Social Media as you are competing with others on that platform. When you have viewers on your company website, you have their full attention. They got there by searching for services or products that you sell, so this buyer is considered a “hot” prospect. If you own a Tree Trimming service, there is a great chance that the person who is on your site is looking for tree trimming services, so when they are on your site, you have their full attention which many times will turn into a quote needed and then a completed job. Maybe you own a coffee shop or fix iPhones (you get the point), if you can get the potential customer to your site, your chances of getting the sale goes up tremendously. That doesn’t happen with Social Media sites. They can find you on Facebook, etc…, but you will need to drive them to your website for the best opportunities.
Facebook, Twitter, Instagram and the many other Social Media platforms are here to stay and that’s a great thing. We’ll even connect your company Social Media sites to your new website. Let ChimpPros LLC go to work for you today. Reach out to us at firstname.lastname@example.org or fill out the form below and we’ll be in contact with you. Either way, we wish you and your business the very best of success. Please let us know if we can be of assistance.
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